Celeb moms make big $$$ with baby shots
NEW YORK - More than ever, it pays to be pregnant in Hollywood. Jennifer Lopez, about to give birth to twins, is reportedly the latest A-lister to strike a deal worth millions for exclusive photos of her children. And the incentive might not be purely financial: Such pacts can also protect celebs’ privacy by thwarting the paparazzi. Those involved in negotiations for Lopez and her husband, Marc Anthony, confirmed that U.S. and Latin American rights were sold to People magazine and other international rights to OK! magazine.
Advertising Age reported on its Web site Monday that Lopez and Anthony were negotiating with People to be paid as much as $6 million. Representatives for both People and OK! declined to comment on the payments.
The trend toward featuring celeb babies on the covers of glossy magazines kicked into high gear in 2006 when Angelina Jolie and Brad Pitt allowed People to photograph their daughter Shiloh in exchange for a donation to charity. The magazine reportedly paid $4 million for the U.S. rights and London-based Hello! magazine obtained the British rights.
Celeb baby covers are big business for magazines’ newsstand sales, those who broker the deals and the stars themselves.
Photos of a pregnant Halle Berry tottering in high heels or tabloid toddlers such as Suri Cruise, daughter of Tom Cruise and Katie Holmes, and Violet Affleck, daughter of Jennifer Garner and Ben Affleck, are eye candy for consumers.
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